I came across this ad for orbit in People magazine. I thought the color was really effective in drawing my attention. The geometric design was also very eye-catching and utilized the color scheme effectively. The gum featured in the ad was spearmint, which is normally associated with the color green. Therefore, the green packaging implies that the gum is fresh, innovative and the packaging is environmentally friendly. I thought the use of various shades, tints and saturations of green also made the gum’s packaging interesting to look at, but not overwhelming. There is a consistent pattern that is used which makes the product seem more appealing to a younger audience. Plus, by using monochromatic colors for the packaging, it looks very clean and modern. And, since green has been shown to increase hunger and impulse purchases, I thought that green packaging was a smart way to persuade consumers to do both. So the color green has successfully been used in a commercial application!
A very nice use of color and pattern on a package design. A good example of monochromatic color scheme!
ReplyDeleteInteresting to note that this pattern also has a 1960's look, which reflects the "retro" feel of many of Orbit's commercials.