The business that Gatorade represents is that of a sports drink. Gatorade’s job is to not only push and fuel athletes in practice and in games, but to do the same for the average person when (s)he works out. And, the colors and the design of their logo seem to reflect that.
The Gatorade logo is green and orange. Green symbolizes growth, healing and power. It also is a stable color that implies self-control, renewal and endurance. These are all aspects that anyone looking to work out must remember. They are looking for mental, physical and psychological tests as they push themselves in their games and work out regiments and therefore, it’s only a matter of time before they will wear out. But, Gatorade will help these individuals reach their full potential by rejuvenating them so they don’t tire, helping them gain control of their movement and continue on.
The Gatorade lightning bolt also is a perfect symbol for what the product does. Since Gatorade rejuvenates you by giving you a “spark” or a “burst” of energy and power, it is appropriate that the lightning bolt is orange. Orange is a bright color that catches people’s attention. It is therefore a stimulating color that is enthusiastic, determined and encouraging. It’s also been said that orange increases oxygen supply to the brain, which produces an invigorating effect on the body. With that, it is safe to say that Gatorade gives people a boost so they have the drive to continue on.
And thus, with a little research, it is safe to say that from the casual work out to the professional athlete, Gatorade’s logo encapsulates all that the product does for its consumers. And there you have it, Gatorade is awesome- and they show it!
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